New Business Cards

October 11, 2016

10 years ago when we first introduced the thumbprint as part of ASL’s identity we explained that all prints share similar elements, shapes, and forms. Yet, no two prints are the same. In the same way, our projects share certain elements in common with one another. All buildings use the same basic materials to form the structure- steel, wood, concrete. They all have certain functional requirements- stairs have to be certain heights, hallways a certain width, and switches in a specific location. Yet, no two projects are the same. ASL is constantly evolving and taking a fresh look at how to execute projects that may, on the surface, seem to be something we’ve done a hundred times before.


Our new business cards take the original concept behind the thumbprint to the next level. Each staff member’s card is now uniquely their own. Each person has their own print embossed on the front of their card. When we hand you a card, you are literally getting a piece of what ASL is- the staff, our ideas, and our print.


Leaving OUR print on YOUR design.